In keeping with Firewire commitment to sustainability, Firewire collaborated with BLOOM Foam to develop the most eco-friendly traction pad on the market today.

BLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:

Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.
Recirculates fresh water back into the habitat.
Aids CO2 capture and sequestration. Were literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re balance the natural ecology, and reduces our dependence on non-renewable oil.

Through this patented algae-technology, we have created a product with increased durability, improved shock absorption and reduced weight over conventional foams.

The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.

By choosing this traction, you are helping make the world a cleaner place.